I stayed away from Twitter for years. When I finally decided to jump in, I spent hours each week honing my strategy. I even wrote an article and became somewhat of an authority on the subject. At the time, I thought having a couple thousand followers, and amassing a couple hundred new ones every week, was pretty darn impressive. Fanbase rebooted my expectations. My follower count went up exponentially without my having to lift a finger! More importantly, these followers are engaged, active, targeted, and real.